Oribi, an Israeli startup that promises to democratize web analytics, is now launching in the U.S.
While we've written about a variety of new or new analytics companies, founder and CEO Iris Shoor said most of them weren't built for Oribis customers.
"Many companies focus more on the high end," said Shoor. "Typically, these solutions rely heavily on many technical resources and integrations – these are the mix panels and heap analytics, as well as the Adobe Marketing Clouds."
She said that Oribi, On the other hand, it's for small and medium-sized businesses that don't have large technical teams: "They have digital marketing strategies worth a few hundred thousand dollars a month, they have very big activities, but they don't have a team for it. And I would say that everyone uses Google Analytics. "
Shoor described Oribi as specifically designed to compete with Google Analytics by allowing everyone on the team to get the data they need without the need for developers to write new code for every event they want to track.
If you use Oribis plugins for platforms like WordPress and Shopify, no coding is involved in the process at all. This is apparently because Oribi is already tracking all the important events on the customer journey. The team can also define the conversion goals they want to focus on – again without coding.
Shoor contrasted Oribi analytics platforms that simply provide "more and more data" but do not help customers understand what to do with this data.
"We have created something that is much cleaner," she said. "We give them an insight into how it works. In the background, we create all these different queries and correlations about which part of the funnel is broken and where it can be optimized."
Large companies already use Oribi – including Audi, Sony and Crowne Plaza – but the company is now turning its attention to US customers. Shoor said Oribi is not opening an office in the United States immediately, but there are plans to do so next year.