PearPop, a new Los Angeles-based company, is on track to add nearly 25,000 users in less than a month and has already received seed capital from Rocket One Capital.
The company's premise is simple. Allow fans to bid for screen time together on their favorite TikTok Celebrities, and it's one that has caught the attention of a few stars on the multi-million-follow platform.
According to Cole Mason, the company's founder, the company attracted 3,000 users with a post from Anna Shumate, a TikTok star with 6.5 million followers who is based on “annabananaxdddd”.
PearPop's platform allows TikTok celebrities to set a price for sharing screen time. They can accept bids and preview the content that needs to be approved to make sure it matches who you are on the platform. Payment is made through Stripe and the software verifies the payment. After the payment, the celebrity publishes the video on the shared screen.
"We built it for the influencer," said Mason. "If you're a fan trying to access your favorite TikTok star, they can access them through PearPop instead of trying to contact a manager and pay legal fees." You can simplify that and do it easily. "
Mason believes the company can add 100,000 users in the next three months and will be on their way to open a starting round once it hits this milestone. According to Mason, an Android and iOS version of the service is expected to be released in November
The journey to founding PearPop began on the floor of an apartment in New York City. Mason was an aspiring model and serial entrepreneur who sold door-to-door homemade wooden crosses as a kid and sold gloves to gamers in high school. Mason had moved to New York when he was signed to Ford Models.
After sleeping on the floor of a friend's apartment on St. Marks Place in Manhattan's East Village, Mason attempted to land model gigs but found more success as a promoter and manager of model apartments (places where young, pretty People in exchange can stay for free for performances in some clubs in New York).
"I hated it, ”said Mason. "I've always wanted to deal with technology."
Mason took the money from his advertising work and soon after turned to the tech industry. As a struggling model building a network of friends on social media, he found that the platform issue broke through.
His initial solution was to build a platform called GramEnvy that was trying to find a way to make Instagram grow.
"The only way to grow your own Instagram was to have people post with you or about you and take advantage of their large following." Said Mason. It was a little easier said than done, and it was made more difficult by algorithmic changes that ultimately forced GramEnvy to close.
But Mason was bitten by the corporate mistake and inspired by the growing success of Cameo to find another way to enable popular little celebrities on social media platforms (who worked an A-list with tens of millions of people) Followers) to monetize their performance on different platforms.
And while Cameo is a way for celebrities to monetize their following, it doesn't create the notoriety that budding social media stars are looking for. That's the problem Mason thinks PearPop has solved.
Other entrepreneurs like Spencer Markel, chairman of Los Angeles-based kids' clothing and entertainment brand CubCoats, agree.
Markel was introduced to Mason by a mutual friend from New York and has been a consultant to the company since Mason started working on it about 10 months ago. For Markel, PearPop is a potentially more lucrative option for celebrities because of the potential for screen sharing through the TikTok platform.
"There are many different ways to fill a niche in the market, ”said Markel. He believes the service should be a strong monetization opportunity for the TikTok stars who, with tens of millions of fans, are one step below their higher performing counterparts.