Pepsi has decided to enter the music competition and has announced that it will produce a show called Your Wildest Dreams. The show is a virtual hip hop talent contest launched on Triller, a social networking app that allows users to edit videos and sync them with backing tracks.
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According to Variety, Triller will run a “Pepsi Wild Cherry Your Wildest Dreams” contest over a six-week period, featuring a number of top industry insiders including Fat Joe, Mike WiLL Made-It, Mulatto, Quay Global and Kenny Burns. In early January, three finalists will be selected who will have the opportunity to perform live at a "Triller House" in Atlanta to apply for a mentoring session with the judges and appear in an ad for Pepsi Wild Cherry sometime in 2021.
"The nice thing is that right now we don't necessarily know what we're going to get," Triller's chief growth officer Bonin Bough told Variety. "You could make the next Beyonce out of it."
Aspiring participants can upload their audition via trills using the Pepsi Wild Cherry #YourWildestDreams filter and hashtags. It's already underway and you have to submit it by December 15, 2020. Fans who are not interested in the contest but still want to enter can submit videos featuring Pepsi Wild Cherry products for weekly prizes like $ 250 clothing gift cards and more.