The sheer number of digital marketing agencies in Malaysia makes it difficult for me to differentiate myself from one another.
Some try to differentiate themselves by serving a specific niche, while others may develop in-house technologies to keep them ahead of the competition.
Primal is an example of the latter that has deployed its newest platform called SENTR (Synchronized Engagement Network for Tasks and Reporting).
It is an integrated communication and campaign management platform (CMP).
To simply describe what it does, it focuses on managing and reporting key campaign information and data.
"SENTR centralizes all of your campaign management needs in one place, including invoicing, reporting, approvals, file storage and administrative tasks," said Ronnie Chin, general manager of Primal Malaysia.
"By bringing together the components of customer relationship management (CRM), project management and reporting, we can ensure consistency across the board and reduce the rate of human error."
It offers personalized reports and live connectivity so customers can see exactly what is happening with their campaigns minute by minute.
According to the team, this can improve employee efficiency by up to 70% in all types of digital marketing, be it SEO, Google Ads, social media, remarketing, public relations and more.
Competition and challenges are not problems
Ronnie admits that the digital market is tough right now, yet still believes that SENTR is Primal's secret weapon to outperform the competition.
Ronnie Chin, General Manager for Primal Malaysia / Photo credit: Primal
"Ultimately, SENTR offers companies in every industry a competitive advantage over their competitors, especially those who still rely on isolated, inflexible and disconnected systems."
"We offer our customers a unique and time-saving one-stop shop for active task management, reporting, resource allocation, data analysis and third-party integration," he added.
Despite their advantages, digital marketing agencies like Primal still face a challenge: how can they get people to spend money during a pandemic?
Data from Telekom Malaysia (TM) showed that Malaysians currently spend 30% more time online every day, especially for entertainment, communication and games.
A survey by Rakuten Insight in May 2020 found that 65% of female respondents in Malaysia increased their online purchases during the pandemic.
However, all of this does not mean that it will be easy to get them to spend if you want to.
The RADAR method
However, Primal is confident that they have the solution for it.
Thanks to the central functions for managing campaign data from SENTR, Primal can also strategically plan the planning and implementation of campaigns.
It uses the RADAR method:
- Research is used to understand a brand
- The analysis is used to determine the goals of each campaign.
- A well-designed and actionable strategy for digital marketing will be developed.
- And then all the results are measured and quantified to learn from and improve.
As formulaic as it sounds, Ronnie assured us that these are not rigid guidelines, but an agile framework that aligns strategic intent with anticipating and evaluating campaign performance.
Thanks to this, Primal was able to and continues to increase its customers' bottom line by 30% during COVID-19.
In fact, the company used SENTR back in April to manage their 100% remote work culture.
Internally, employees at all levels, from CFOs to interns, logged their work on each project on the platform throughout the day.
That way, the entire team could see what was done, answer questions, and see what next steps to take.
Make a name for yourself
Since launching in 2015 at its headquarters in Bangkok, Thailand, Primal has won multiple awards.
These include Agency of the Year 2018 (Asia Campaign), Growing Online Business 2019 (Google Premier Partner Awards), and Best Ecommerce Campaign 2019 (Asia Ecommerce Awards).
Today it also has a team of 100 and offices in Ho Chi Minh, Vietnam, and Kuala Lumpur, Malaysia.
SENTR isn't the only way that Primal stands out from the crowd. Ronnie shared that standing out means having a certain mentality.
Over at Primal, he stated that they have a streamlined, enthusiastic, creative, and results-oriented mentality.
"We don't just do the work for customers, we give them the knowledge, tools, and processes they need to use digital marketing effectively for themselves."
Ronnie added, “We measure our success by our performance, not our efforts. When our customers grow, we grow. "
- Find out more about Primal here.
- Read what we wrote about digital marketing here.
Selected image source: Primal