(This is a sponsored article with Realme.)
If you've been looking for a new phone for the past 2 years, you may have heard of an emerging brand called realme.
Since it was founded, realme has brought 20 devices onto the market within two years and the young brand has entered over 61 markets worldwide. Realme Malaysia is the second largest smartphone brand locally and the company recorded a growth of 50% compared to the previous quarter this year.
According to a Counterpoint study, they saw 132% growth in the third quarter of 2020 due to the huge product portfolio. In fact, they are also one of the biggest smartphone brands in India.
With such a variety of offerings, it is not difficult to find one that suits the budget and needs of consumers.
Realmes Gunning is supposed to be the real affordable cell phone business
For example, the new Realme Narzo 20 Pro costs only RM 1,199 and is equipped with a 90 Hz 6.5 inch FullHD + full screen display with a 4,500 mAh battery with a 65 W SuperDart charge.
The phone's camera isn't bad either, it has a 48-megapixel AI quad camera setup and a 16-megapixel selfie camera in the display.
realme narzo 20 Pro in White Knight / Photo credit: realme
Moving forward even during a pandemic
In the latest report from Counterpoint, realme is now the fastest growing brand to hit the target 50 million sales worldwideahead of big brands like Samsung, Apple and Huawei. It only took you 9 quarters to accomplish this as well.
2020 was a historic year for the company. The brand was delivered 14.8 million smartphones in the third quarter of 2020 in the entire market as the best quarterly delivery for the company.
Following in the footsteps of other technology brands, they have carefully diversified their offerings to include AI of Things (AIoT) products such as Realme smart TVs, Sonic Electric toothbrushes, wireless earbuds, smartwatches and smart scales.
The Realme TV and the Realme Smart Scale / Image Credit: Realme
Consistency in breaking records
“According to the e-Conomy report for 2020 recently published by Google, Bain and Temasek, more than every third user of digital services is new due to the pandemic. We expect Malaysia's internet economy to grow threefold to $ 30 billion in 2025.
Mobile connectivity will play an important role in our economic development and I am delighted that realme Malaysia continues to be an important factor in this ecosystem by bringing adorable products to market on its YouTube channel.
In September and October, Realme phones were among the ten most popular Google searches in Malaysia during those months. Thank you Realme Malaysia and congratulations on an amazing milestone to be proud of. "
Marc Woo, CEO of Google Malaysia
Marc Woo, Managing Director of Google Malaysia / Photo credit: Google Malaysia
This is a huge achievement as many income groups are tightening their belts due to the pandemic. They are more careful about their spending. Affordability has become a key factor in consumer choice and so realme serves the needs of the audience.
This year they are proving to be the brand to be beaten when it comes to sales again.
Sherry Tan, Chief Business Officer of Lazada Malaysia said, “It was a pleasure to see realme continue to expand its digital presence in Lazada Malaysia and become one of the fastest growing LazMall brands in the mobile & tablets category this year is. We look forward to continuing to reach new milestones together! "
Sherry Tan, the Chief Business Officer of Lazada Malaysia / Photo credit: Lazada
They also made a name for themselves at Shopee during this year's 11/11 sale.
“We are honored to be Realme's trusted e-commerce partner. From smartphones and wearables to health products and lifestyle offers, realme's wide range of products is loved by many Malaysians who shop at Shopee.
This makes realme one of the best-selling mobile and gadget brands on the platform. Shopee congratulates realme on this new milestone that they have unlocked, and we look forward to exciting times. "
Ian Ho, Regional General Manager, Shopee
Ian Ho, the regional executive director of Shopee / Image Credit: Shopee
In an already saturated market full of tech gadgets, consumers are spoiled for choice. To highlight, the right strategies need to be deployed alongside a proper understanding of what consumers actually need. If anything, the numbers have shown that Realme rose to the occasion to meet those demands.
Realme already has something up its sleeve for the next device. You can keep an eye out on Facebook and Instagram to find out more.
Selected image source: realme