During this Covid-19 pandemic, some buzzwords in the world of work seem to be "retraining" and "further training".
The former refers to learning new skills to do another job, while the latter refers to teaching workers new skills to do their job better.
With the Singaporeans laid off and new graduates unable to find work, the government has undertaken a massive boost in retraining and further education.
For example, the SkillsFuture Mid-Career Support Package offers support for locals between the ages of 40 and 50 in order to stay employable and gain access to good jobs.
Many have also visited platforms such as Coursera, Udemy or the SkillsFuture portal to learn new skills.
However, not every skill will bring you a new job.
The list of LinkedIn Top Startups 2020 in Singapore revealed the startups that emerge and are resilient during Covid-19, as well as what these startups look for when hiring.
If you are looking for a job, here are some of the hottest skills to consider to help you stand out from the crowd:
# 1: data analysis
Image credit: ISM
Data analysis is a process of cleaning, transforming, and modeling data to find useful information.
While it sounds simple, the past few years have shown that data analysis is extremely important in making business decisions.
For example, a company that isn't growing may need to look back and analyze data to uncover bugs. Even if a business is booming, it's still important to identify the areas where it's doing well – and what better way to do that than analyze data?
Data analysis also includes collecting the data with various software programs, cleaning up the data, interpreting and visualizing it in the form of diagrams and tables.
According to LinkedIn's list of Top Startups in Singapore, data analytics is one of the top skills employees have at startups like GoBear, Homage, Zenyum, Stashaway and Hmlet.
Where to learn: This skill can be learned through free online courses such as those on LinkedIn and Coursera.
# 2: Adobe Photoshop
Image Credit: IJ Graphics
Adobe Photoshop has been around for a good 30 years and has become the photo editing tool of choice.
Jobs that require Photoshop include graphic designer, photographer, web developer, and artist.
However, in recent years the list has expanded to include marketing staff, social media managers, and even PR managers.
According to LinkedIn's list of Top Startups in Singapore, Adobe Photoshop is one of the top skills that employees look for in startups like Grain and Hmlet.
Where to learn: In addition to learning the skills for free on YouTube, you can also sign up for a course at Singapore Workforce Skills Qualification (WSQ) or through Adobe learning resources. It is also often taught as part of modules at universities and colleges.
# 3: Social Media Marketing
Photo credit: Beck Ventures
More than a billion people around the world and around 4.6 million people in Singapore are on social media.
According to the Singapore Business Review, Singaporeans spend an average of seven hours and nine minutes online every day.
However, social media is a great way for companies to reach out to the masses to promote their products and services.
Most of the major brands in Singapore – from telecommunications companies to banks to food and beverage companies – are well established on social media. Even traditional offline companies like kopitiams have found themselves on social media.
According to the list of LinkedIn's Top Startups in Singapore, Social Media Marketing was one of the top skills employees in startups like ShopBack, Secretlab and Zenyum.
In addition to startups, most companies also have an in-house marketing team that will likely require social media marketers.
Where to learn: A quick Google search offers tons of courses on social media marketing, from WSQ to the Digital Marketing Institute to LinkedIn.
# 4: SQL
Image credit: Exasol
SQL stands for Structured Query Language and is considered the "first language of data analysis" and the standard programming language for relational databases.
For example, SQL can be used to store data on every customer a company has ever worked with, from key contacts to sales details. You can then use the database to get information instantly.
Although older than many other types of code, it is one of the most widely used database languages.
It is also said to be easier to learn than other languages, so it is definitely possible for beginners to learn this skill.
Where to learn: W3Schools offers various SQL tutorials. Other places to learn coding and SQL are at CodeAcademy.
# 5: digital marketing
ShopBack's digital marketing campaign, ShopFest / Image Credit: Digital News Asia
Digital marketing is actually an umbrella term, and social media marketing is a subset of the category.
It encompasses all of the marketing efforts used to raise awareness and increase engagement on digital platforms, including blogging, email marketing, SEO optimization, and more.
It can also go beyond the Internet to reach people in the offline world with digital means such as television and radio advertising or billboards.
According to the Linkedin Top Startups in Singapore, digital marketing is one of the top skills that employees look for in startups like ShopBack, Secretlab and Zenyum.
However, as with social media marketing, almost all businesses require marketers and likely have an in-house team.
Where to learn: SmartAcademy, General Assembly
Photo credit: Career Karma
The coding language is responsible for functions on a website, e.g. B. dynamically updating content, creating animations and much more.
# 7: market research
A focus group discussion / Photo credit: ISCA Journal
Accurate and thorough information about a target market is critical to starting any business.
Market research thus provides relevant data for solving business challenges and enables strategies such as market segmentation and product differentiation.
The former refers to the identification of certain groups within a market, while the latter creates an identity for a product or service that separates it from those of its competitors.
Although some companies hire market research analysts, this skill is typically useful for people in marketing and sales roles as well.
Where to learn: Reading about qualitative and quantitative research is a good place to start.
# 8: customer relationship manager
Image Credit: Techcrunch
Customer relationships are typically present in all aspects of a business, but they are most prevalent in the customer service department.
It takes into account a company's ability to respond to current problems, as well as approaches to improving future experiences.
This can extend to marketing and sales as well, as these departments have a significant impact on how the company interacts with the customer.
There are also various customer relationship management software companies may use. This includes Microsoft Dynamics and Salesforce, which are used to collect customer information, easily access reports, create workflows and much more.
Where to learn: Linkedin Learning provides a handy list of the types of CRM software available and their relevant features.
# 9: python
Photo credit: Business Insider
Python is a universal coding language.
The language can be used for functions such as developing mobile apps, processing big data, as well as performing mathematical calculations and writing scripts (instructions for a computer system).
Some common job titles that use Python are entry-level software developers, data scientists, and machine learning engineers.
Where to learn: Python has been a very sought after skill in recent years. Hence, it can be found on most major e-learning websites like Coursera and Udemy – both options offer courses for beginners.
# 10: React.js
Photo credit: React.js
According to React, it is "painless to create interactive user interfaces."
Some of the roles that require React are front-end web developers (creating user interfaces). Some mobile engineering jobs may also state that React skills are required.
Where to learn: The official React.js website is a good starting point for tutorials on this subject.
reMain competition in the labor market
This list of competencies is not only aware of what employers are looking for today, but also points to the growing trend of digitization in companies.
Almost all of the skills on the list are technically related. Even traditionally physical job functions like customer relations have specialized software to perform them.
It seems entirely plausible that the jobs available in other organizations – from large multinationals to SMEs – will continue to point towards technology.
This is especially true of the Covid-19 pandemic, which shows us that online is the next best option in certain unprecedented situations where companies cannot reach customers offline.
Selected image source: HRM Asia