The local department store Robinsons announced its comeback as an online shop today (June 10th). It does so after the 163-year-old mark got out in Singapore in January this year.
The website (www.robinsons.com.sg) will go live on June 24th and is described by Robinsons as "a fully digital, state-of-the-art, vertically integrated online department store".
The online department store will have over 200 specially curated brands – some well-known, some local, some new to the market. Customers can also look forward to collaborations that will debut exclusively on the new platform.
Avid shoppers can now enter their email address online to register for early access and receive exclusive specials.
The newly formed Robinsons Department Stores Online Pte Ltd is led by Jordan Prainito, former CEO of Canningvale Australia, one of Australia's fastest growing online companies.
I'm excited to be relaunching such an iconic brand. The brand has a rich history and is well received by customers in Singapore and Southeast Asia. It just needs to be catapulted into the 21st century. The global pandemic has accelerated mainstream adoption of online shopping (so we think now is the right time to switch to a digital-first strategy.
Singaporeans are avid online shoppers (and) Robinsons Online won't disappoint. The website is easy to navigate, visually appealing, perfectly curated, and offers a trustworthy and secure checkout process.
– Jordan Prainito, new Managing Director of Robinsons Singapore
The brand is also hiring Singaporeans to fill various positions across the company and has already hired two former Robinsons employees.
Jordan Prainito, new Managing Director of Robinsons Singapore / Photo credit: Australian Financial Review
According to the Australian Financial Review, Jordan first found out about Robinsons as a student in Singapore and introduced the takeover of his family, who were looking for ways to grow their booming e-commerce business overseas.
Going forward, Robinsons will be run as a separate company from Melbourne-based Canningvale, selling bed linen, towels and housewares primarily directly to consumers through its own website.
The Australian financial report also states that Canningvale plans to open the online department store in Malaysia next year and possibly expand to other Southeast Asian countries "if all goes well".
It had closed after heavy losses
The Business Times reported on Oct. 30 that the retail giant would exit Singapore for good after losses in recent years.
According to the report, the department store posted losses for at least six years amid declining sales. Financial records show the company posted losses of up to S $ 54.4 million in 2018.
Its sales have also shrunk, generating sales of SGD 153.8 million in 2018 compared to SGD 257.3 million in 2014.
The branches in Malaysia also went through a similar liquidation process.
Highlighted Image Source: InDesign Live Singapore
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