The deeper we get into the pandemic, the clearer it becomes that the way we do business may change forever. This means that business also has to change – and quickly. But if you have never done business digitally or only nominally, how do you suddenly change during ongoing operations?
Mike Micucci, CEO of Salesforce Commerce Cloud, says they have heard from customers who need help. Foreclosure decided to quickly create four service packages for customers that were specifically designed for doing business during COVID-19. The company even has SI partners who will manage everything for the first three months, so these companies don't have to do much other than turn the key (so to speak).
The four tools are part of the Salesforce Quick Start Commerce solutions and include Quick Start Commerce for D2C consumer goods and essential goods to get a website up and running, Quick Start Commerce for food and grocery service to establish restaurants and grocery stores of online roadside groceries to help with shopping systems, Quick Start Commerce for B2B for businesses that set up business-to-business websites, and Quick Start Commerce for online roadside buying and pickup that helps non-food companies stock up on Move business online and set up roadside pickup systems.
According to Micucci, online trading has seen a rapid upswing since we were suspended 10 weeks ago and customers have asked for help. He said they initially responded with a set of best practice materials to get online quickly, but customers wanted something more specific.
“We had to get the software to take this into account. That is why we developed these four quick start packages. Essentially, the whole model was that we have to get you up and running in weeks, not months. The goal was literally (to get you up to date in two weeks) and included software, of course our cloud-based trading and so on, but more importantly, it included a package of services, ”said Micucci.
To create this package, more than just Salesforce itself was required. Depending on the package requirements, partners also had to be involved to include payment, shipping, order management and other related tools.
After all, at least initially they even wanted to take away the headache from managing the site. Knowing that it would currently be difficult for companies to train employees internally to manage the system, system integrators were commissioned to do this for them in the first three months. If the customer wants to take over earlier, he can and if he wants the SI to continue to manage the whole thing, that's okay.
When Salesforce moved out of the office and home himself, it saw online sales soaring, and Micucci said after spending a few weeks making sure the workforce was satisfied, he heard from customers about the problems that were they had with the management. and they went to work. The first of these packages came together in just a few weeks, including the partners.
They passed them on to customers to test and refine them as quickly as possible, but the guiding principle in making these packages was speed over perfection. They realize that the products will most likely need to be refined as they come on the market, but they have learned that you can produce a package to meet urgent customer needs, and quickly, and that's a lesson, which is likely to be well received even after this crisis is over.