Singapore Airlines (SIA) dropped its widespread "flights to nowhere" idea after the idea was criticized by people who are concerned about the environmental impact of such flights.
The airline conducted a market study and review, taking into account both environmental and financial sustainability, before declaring that it had "no plans" to "revive the idea".
In its place, a number of SIA experiences have been introduced to accommodate a wide variety of demographics.
A380 "Plane Restaurant"
Singapore Airlines Airbus A380 / Photo credit: Airbus
Customers can now enjoy a dining experience in one of SIA's A380 double-decker superjumbo aircraft.
Guests can choose a meal from SIA's international cuisine and a Peranakan menu created by Singaporean chef Shermay Lee.
You will also get a showcase of cabin crew uniforms throughout history.
Those who show up in traditional heritage wear cheongsam, sarong kebaya, or a saree and receive a special gift.
Bookings for this "aircraft restaurant" will begin on October 12th on the SIA KrisShop website. Limited seats for a 15-minute tour of the A380 and its private access areas will be allocated based on availability.
SIA @ Home
Photo credit: Mile Lion
Customers can also order a meal from SIA and it will be delivered to their home starting October 5th.
There is a choice of over 10 menus, designed by world-famous chefs in SIA's International Culinary Panel for First Class and Business Class customers.
In addition to delivery, SIA also offers First Class or Business Class equipment kits.
Guests can store the limited-edition dinnerware and other items such as crystal glasses, dinnerware sets, and pajamas, which are also supplied.
To restore the SIA experience, digital instructions on heating and coating the bowl are provided.
Diners can also watch videos of airplane cabins and listen to a curated playlist to complete the experience.
SIA Facilities Tours
SIA will open its facilities to the public for two weekends in November (21, 22 and 28, 29). Bookings start on November 1st.
The tour features the latest in cabin products and flight simulation training from SIA, which is free and available on a reservation basis.
Image Credit: Paddle Your Own Canoe
Visitors can also pay for additional experiences like using the flight simulator, disguising as junior cabin crew, learning SIA wines from aerial sommeliers, and achieving the Singapore Girl look in a guided workshop.
The SIA canteen is also open to guests who serve food on board for a fee. Air miles can be earned for groceries or goods purchased through the SIA KrisPay app.
Since the start of Covid-19, SIA – once a superstar in the aviation industry – has generated revenue as international air routes have been closed.
Group revenue is 79.3 percent year-over-year to S $ 851 million, and more than 2,400 SIA employees were downsized in a mass cut earlier this month.
Last week, SIA pilots reportedly made more than 50 percent pay cuts to keep their jobs.
While SIA's range of products is admirable in the face of the drought that Covid-19 has caused in the aviation industry, it can barely heal the wound inflicted on the aviation industry.
Green lanes are gradually opening, however, and Singapore is in the middle of negotiations with countries like Hong Kong to reopen travel airways.
In addition, Transport Minister Ong Ye Kung told reporters that Singapore cannot assume that it will remain an air transport hub even after the pandemic ends.
Whether SIA can survive until a vaccine is found depends on the viability of air travel amid a global pandemic.
Selected image source: Nestia / SilverKris