Snap is launching the "Here for You" search tool a little earlier than planned to help users who may feel anxious or stressed about the coronavirus pandemic, the company says. The Here For You tool was first announced in February and is intended to display "security resources" from mental health experts when users search for topics such as anxiety, depression, suicide, or bullying.
The company has now added a coronavirus-specific section to the tool, which provides snapchatter from the Ad Council, the World Health Organization, the CDC, the Crisis Text Line, the NHS, and other partners that create anxiety-related content specifically related to coronavirus. Says the company.
Originally planned for April, Snap expects the search tool to be available to all Snapchat users next week.
Snapchat's new Here For You tool
"Here For You has been informed by studies showing that contacting friends in person or online is often the best defense against feelings of loneliness and fear," said a Snap spokesman in an email to The Verge. "We also know that Snapchatter has a keen interest in understanding these issues and how to help friends who struggle with them."
Snapchat is one of the youngest target groups of all social media platforms. It reaches 90 percent of 13 to 24 year olds, a group particularly vulnerable to bullying or suggestive content.