Blurb from the author: When I was at university, my social circle was limited to those with whom I shared a group task. These people have grown to be my best friends and I have no regrets, but I definitely wish there was a way to meet more students that I could network with during my time on campus.
It was a family reunion a few years ago when Hubert Lee was the first time
made a surprising discovery.
When he asked his younger relatives to add him on Facebook, everyone replied with “No one uses Facebook anymore! It is useless, ugly and for old people. "
Number one, ouch. Number two, I happen to enjoy the constant
Spam from stupid videos and baby boomer memes from my aunts and uncles. What is?
so wrong with that?
However, Hubert does not share my feelings and it was then and
there that he was hit by an opportunity.
“I immediately realized that this would give someone a chance
We have decided to reinvent the way social networks should be for the millennial generation
to become that someone, ”he said.
After a few years, Hubert officially founded Quadby – a social media platform that is aimed exclusively at students across the country.
College life in one app
Before the start, Hubert had carried out his own market research to find out how you could add value to such a platform.
"We spoke to 250 students and found that the students struggle to reach their own college communities," said Hubert.
This included not knowing who to contact and difficulties finding like-minded people.
Your app is still being restructured, but that's how it looks now / Image Credit: Quadby
With this in mind, he launched Quadby (formerly known as 8Campus) as an integrative, creative platform that would encourage more students to network online.
Of course I had questions for Hubert. What was so wrong
via Facebook, Twitter and other social networks? Were not most college students
aggregated there at all?
And more importantly – why would you want to switch to Quadby?
According to Hubert, there is no doubt that these "OGs" already exist
Set expectations of what social networks should look like (including news feeds,
Walls, posts, etc.).
However, much of Quadby focuses on developing a millennial-first concept where students can find and start a conversation with someone from their university or even another campus.
To register in the app, you must provide proof of your student ID / photo credit: Quadby
It also includes certain gamification elements such as a contribution point system, in-app rewards, badges, stickers and more, all of which are intended to promote a more active community.
“Peer-to-peer support is vital for college survival
We want to encourage this behavior, ”continued Hubert.
Quadby founders on some of their many walks across Malaysian university campuses / Image Credit: Quadby
Of course, the concept of university students who network with everyone
other is not new
UniChat is another platform that wants to encourage more interaction between students through a similar Tinder-like interface that connects you with students in your area.
It is also a place to look for good student discount deals.
A platform for personal development
But the team behind Quadby is ambitious. You don't want it to be just another app.
It is persistent to make waves in all forms of university life, starting with ensuring that college students are supported with the right resources and soft skills they need to really improve their higher education.
"That is why we constantly organize learning events that bring together students from different backgrounds, as well as events that focus on personal development," said Hubert.
Hubert and the rest of the Quadby team have already given lectures to around 10,000 students across the country.
Quadby's team with the students of the International Islamic University Malaysia (IIUM) / Photo credit: Quadby
Before the investors pumped money into it, Hubert and his team booted up to make it work.
They are currently only investigating monetization through value-based ads.
"Our team works in secret," said Hubert when we asked for examples of what they will implement next.
"However, we always study the development of experimental traits that promote growth, test them with a private group of 200 testers, and then measure the success of each trait."
A look at their team / Image Credit: Quadby
What he can tell us about Quadby's future is that they are
There are still rebranding and app updates that focus on elements such as
Design, experience and functionality are based on ongoing user feedback.
Quadby currently has around 12,000 registered users and they expect that number to triple after the launch of the iOS version.
Hubert also plans to expand across SEA.
"Our goal in 3 years is to enter neighboring countries like the Philippines, Indonesia, Singapore, Myanmar and Vietnam to quickly dominate the market."
Bottom line: If I had known about Quadby when I was at university, I would have been super excited to try it out. It would have been useful if I had been killed to speak to a senior about how to end a stressful task, or if I tried so hard to find the right respondents for my Google Forms research surveys.
- Read more about other Malaysian startups we've written about here.
Selected image source: Quadby