Sony has targeted the suddenly huge market of people who want to produce high quality videos themselves with a minimum of setup. His ZV-1 mutates the versatile RX100 series into a selfie video machine and could be the all-in-one solution that many vloggers have been looking for.
The new camera is largely based on the hugely successful and acclaimed RX100, the price and performance of which has increased over the years, but which is behind the user rather than in front of him. The ZV-1 redesigns the camera for people who have to work the other way around.
The 1-inch 20-megapixel sensor and the 24-70mm equivalent F / 1.8-2.8 lens come from the RX100, which means the image quality should be excellent (though Vlogger may be a wide-angle lens to wish). However, the camera has been adjusted for selfie operation.
That means the electronic viewfinder is gone, but now there is a fully movable touchscreen display. A powerful new microphone array takes up much of the top plate of the camera, and the ZV-1 comes with a wind shield or dead cat that attaches to the top hot shoe and gives the camera an extravagant look.
A huge new dedicated record button is placed for perfect operation from a left hand holding the camera from the front, and the zoom wheel should also be see-through from there. A new “background defocus mode” uses the largest possible aperture and naturally reduces the depth of field without requiring all of the AI Rigmarol on smartphones. He is also smart enough to focus on the product that a vlogger pays for when he advertises it, keep it close.
All in all, this could be a compelling, out-of-the-box solution for people who may be juggling a variety of multi-generation hardware to do the same. The proven image quality and reliability of the RX100, combined with ergonomic improvements to make it more self-sufficient, could tempt people to put together more complex setups.
At $ 800 or $ 750 when you order next month, it's certainly more expensive than an entry-level setup, but probably cheaper (and definitely easier) than a mirrorless lens, microphone, and other accessories that you might need need.