© Reuters. Park Youn-hee, designer of Greedilous, poses for photos after an interview with Reuters in her showroom in Seoul
By Hyun Young Yi and Josh Smith
SEOUL (Reuters) – From tutorials on wearing makeup with a face mask to hats with a protective plastic face mask, South Koreans are trying to ensure that the outbreak of the corona virus doesn't damage their reputation for style.
In a video that has garnered tens of thousands of views, 29-year-old beauty YouTuber SSUNZY gives tips on applying makeup in a way that looks good under a mask.
"It is very, very unfortunate that a mask hides your face," she says in the video. "You can't show your charm. I'll make makeup that will make your face look good even if you wear a mask."
SSUNZY recommends viewers to use more moisturizer and stick to natural shades rather than bold colors. A moisturizing foundation, for example, makes it easier to touch up makeup after removing a mask, she said.
These practices seem to be popular as sales of more colorful cosmetics decrease as sales of skin care products increase
"We saw an increase in skin care product sales in March compared to the previous month," said Amorepacific Group, South Korea's largest cosmetics company. "Anti-aging products have the most stable sales."
The ubiquity of face masks has made it an everyday fashion item for South Koreans. K-pop music stars help spread their popularity.
"The public felt more comfortable with them as a countermeasure (against coronavirus) because G-Dragon wears them, BTS wears them, everyone wears them. Why can't I wear them?" Korean fashion designer Park Youn-hee, who often works with K-pop idols like BTS and Girls & # 39; Generation, said in her showroom in Seoul while suggesting a fashion style that fits a face mask. "The mask is a trademark for us and for K-fashion."
As in many countries, face masks are lacking in South Korea. The government has introduced a rationing system to limit the number of masks that each person can buy per week and has set export restrictions for masks. In response, some South Koreans have turned to other ways to combine protection and fashion. One item that is for sale in stores and online is hats with a clear plastic face shield.
In Daegu, the center of the Coronavirus outbreak in South Korea, people of all ages were seen wearing hats.
"It goes well with any casual wear," Park said of the hats. South Korea has reported over 8,500 confirmed cases of coronavirus.
Park said people should accept some of the anonymity that masks offer and go beyond the limits of their personal style.
"I think a mask is an item that can give you confidence because people don't recognize you clearly," she said. "Try bold colors and a different look."
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