The League of Legends World Cup kicks off this week and the teams want to do their best. That's why the Korean team Gen.G teamed up with famous streetwear designer Heron Preston for their new Worlds jersey. The all black Puma kit was unveiled today. It's a relatively simple design, with the Gen.G logo on the front and a retro-inspired globe clearly visible on the back. Preston's involvement is also hard to miss. His name is in large blue letters just above the team's logo.
Worlds is one of the largest events in competitive gaming, and teams that qualify for the tournament usually create special designs for their jerseys. So far, G2 and Flyquest have unveiled dragon-inspired kits (the tournament is held in Shanghai this year), while Nike is making brand new kits for the four representatives of the Chinese League of Legends Pro League.
The partnership with Preston, who is Gen.G's Executive Brand Ambassador and has worked with companies like Virgil Abloh and NASA, is also part of an ongoing confluence of fashion and sport. Jeff Staple designed jerseys for the Overwatch League that year. League developer Riot has teamed up with brands like Louis Vuitton and BAPE for in-game cosmetics and real clothing. The Call of Duty League has won Sheron Barber to design its championship throne. Teams like Faze Clan and 100 Thieves are now clothing brands as well as sports organizations.
The worlds begin September 25th, although Gen. G's campaign doesn't begin until early October. If you're a newbie, Riot has put together some handy animated videos to help you get started in the world of competitive League of Legends.