Teo Heng KTV was founded in 1989 by Jackson Teo and is known in Singapore as a family-friendly karaoke studio.
The local brand had a particularly tough time during the Covid-19 pandemic as it had to remain closed since March last year.
During the shop's shutdown, Teo Heng KTV's 120 employees were forcibly unemployed.
Teo Heng was widely praised for paying his workers full wages for the first six months after the shutdown. However, due to the heavy losses, they had to cut their workers' salaries by 50 percent from last October.
Jackson previously told Lianhe Wanbao that losses of $ 500,000 could be expected for a one-month deal. To date, Teo Heng KTV has been closed for a year.
Now that more Singaporeans are being vaccinated and the situation in Covid-19 becomes more stable, some Teo Heng stores are reopening for business.
A place to "work, eat and relax"
Photo credit: Teo Heng KTV
From this Friday (March 19), some Teo Heng branches will open their rooms to customers in order to rent them as space for “work, eat and relax”.
According to Mothership, the Causeway Point and Bedok Point stores will reopen on March 19, while the JCube stores will reopen at a later date.
This reflects the strategy that other entertainment venues have been pursuing to increase their revenue streams. For example, the Golden Village cinema chain opened their Gold Class Lounge for customers to work from the lounge.
In addition to working and relaxing, the room can also be used for birthday parties, which Teo Heng will decorate for free.
Teo Heng offers free amenities like HDMI cables and a ring light with a stand. Customers can also bring their own food and drink or purchase canned drinks for S $ 1.
The KTV brand also said it is exploring other options for the rooms, such as using it as a training location for esports players.
Photo credit: Teo Heng
The rooms are open from 10 a.m. to 1 a.m. The rental prices vary depending on the time and room size:
- Small room: S $ 4 (happy hour), S $ 6 (rush hour)
- Middle room: S $ 6 (happy hour), S $ 8 (rush hour)
- Large room: S $ 8 (happy hour), S $ 10 (rush hour)
- Party room: S $ 15 (happy hour), S $ 18 (peak hours)
The rush hour starts from 7:00 p.m. to 1:00 a.m. Customers can enjoy a free hour with a rental of at least five hours.
To reserve a room, customers can call their hotline on 6760 0345.
Keeping hope alive
Jackson previously told Shin Min Daily News that he plans to raise S $ 1 million and wage one final battle to overcome this crisis.
The plan never materialized as the karaoke outlets are still largely closed.
It also announced two months ago that it would only keep two of its branches in the Ci Yuan Community Club and the Tampines West Community Club.
Hopefully with the pivot point and the reopening of two outlets (for now) it can make a comeback.
Selected image source: Teo Heng