Apple's global retail network may be struggling with the coronavirus pandemic, but that hasn't stopped the company from indulging in its penchant for expensive, unique, and fancy exterior design. The iPhone maker's newest retail location in Singapore on the waterfront of the city-state and officially known as Apple Marina Bay Sands can claim a first title in the world: it's the world's only Apple retail store floating on water.
The location, which is part of the luxury hotel and resort of the same name, is the third Apple Store in Singapore after Orchard Road, which opened in 2017 as the first in Singapore, and the Apple Jewel Changi Airport in the world-famous retail sector of the transport hub in Singapore the highest waterfall in the world. (Singapore seems cool doesn't it?)
During the day, the new store in Marina Bay Sands seems like a strange spaceship or some kind of futuristic theater.
Photo by Roslan Ragman / AFP via Getty Images
Photo by Suhaimi Abdullah / Getty Images
But at night, when Singapore's iconic skyline is lit up in all its glory in the background, the store really comes to life and it can be said that the company clearly designed it to be an evening light that is best seen in the dark. (Though I get a real rehab vibe, that scary-looking artificial intelligence from Westworld season three.)
We don't have many details about the location, such as how exactly the interior is structured. We know the store is Apple's 512th retail store in the world, and it's opening soon. MacRumors got their hands on a cute little teaser video from Apple promoting the store opening. It shows a custom graphic that mimics the look of the thin lines of light that spread across the sphere at night.
9to5Mac has apparently posted marketing images and blurb to promote the new business, calling the business the "Lantern in the Bay".
“During the day, the glass panes of the store reflect the towering skyline of the Downtown Core and the movement of the rippling water. At night the ball glows with gentle warmth and is reminiscent of the design of traditional lanterns that were worn during the mid-autumn festival in Singapore, ”says one of the slides. "The dome of the pavilion narrows into an oculus so that unobstructed light can flow in. A bird's eye view of the shop is similar to a glass iris looking up at the sky."
According to marketing material, the store will include "the same measures as the other Apple stores in Singapore" regarding the ongoing COVID-19 health and safety measures, including limited occupancy, wearing of masks and other hygiene requirements.