Tinder has renewed Swipe Night, its in-app series Choose Your Own Adventure, for a second season that is expected to premiere this summer, as first reported by Variety. The first season debuted last October.
Swipe Night is a weekly series in which each episode is approximately five minutes long. In each episode, you need to swipe to choose different path and choice options that appear to you. These decisions will be added to your profile in the hope that they can start conversations with potential matches.
Screenshots from the first season of Swipe Night.
Picture: Tinder
"Entertainment has always been a human connector," said Tinder CEO Elie Seidman in a statement to The Verge. “We had the theory that our members would naturally find this completely new and innovative experience for their tinder experience – and they did. We couldn't be more excited to bring a new season of Swipe Night to Tinder this summer and give our members another opportunity to socialize and start conversations. "
"Millions" of people tuned in to season one and helped increase matches by 26 percent and conversation in the app by 12 percent, says Tinder. Karena Evans will return as the director for the new season, and the company also says it will release the first season of Swipe Night internationally on March 14.
