According to a Bloomberg report, the Trump campaign in the days leading up to the 2020 US election called dibs on some of the most valuable online advertising space.
The campaign is to command YouTube from the beginning of November until the election day itself Masthead, the area at the top of the video sharing site's home page. YouTube is now the second most popular website worldwide after the online video platform overtook Facebook in web traffic in 2018. Bloomberg has not reported the details of the purchase, but YouTube masthead storage is said to cost up to $ 1 million a year.
The Trump campaign's ad buying will likely rub the president's many critics in the wrong direction, but it's not unprecedented. In 2012, the Obama campaign bought the same room before Mitt Romney received the Republican nomination. It is also not a premiere for the Trump campaign that bought banner ads on YouTube last June to send its own message during the first democratic debate.
Despite the precedent, 2020 is a very different year for political money flowing to technology companies – one with a high level of newly discovered control. The big tech platforms are still refining their respective rules for political advertising when November approaches, but the kinks are far from being ironed out and the unpleasant dance between politics and technology continues.
The fluent situation is a blessing for campaigns that are out to put huge amounts of money in tech platforms. Facebook continues to test its willingness to accept money for political ads with misleading claims, even if the company is showered with cash by 2020. Most notable of them is the controversial candidacy of multi-billionaire Mike Bloomberg, who has spent a whopping $ 33 million on Facebook in the past 30 days alone. Despite its controversial political ad policies, Facebook offers a surprising level of transparency about what's running on its platform with its robust political ad library, a tool that emerged from the controversy surrounding the 2016 US election.
At the other end of the spectrum, Twitter has decided to ban political advertisements altogether, and is currently working on a way to label “synthetic or manipulated media” to mislead users – an effort that could flag candidate unpaid content, including a current debate video of the Bloomberg campaign. Twitter works relatively publicly on its own political issues, addressing trial and error instead of putting its rules in stone.
Unlike Twitter, YouTube will continue to run political ads, but has mysteriously removed a series of 300 Trump campaign ads over the past year without disclosing what policies the ads violated. Google also announced that it would target election ads to a few high-level categories (age, gender, and zip code). The Trump campaign called this decision "the muzzle of political speech." Despite his strong stance on microtargeting, Google’s guidelines for allowing lies in political ads are more in line with Facebook’s approach to do everything. Google makes some exceptions by not allowing "misleading claims about the census process" and "false claims that could significantly undermine participation or confidence in an electoral or democratic process". The latter leaves amphitheater-wide scope for interpretation.
In recent years, much of the criticism of political advertising has focused on the practice of micro-targeting ads for hyper-specific user groups, an effective technique made possible by the amount of personal data collected by modern social platforms, and one Strategy that goes back a long way. Action in 2020. While Trump's campaign used this phenomenon to great success in 2016, Trump's huge purchase of YouTube ads is only part of an effort to find out what's in everyone's coolest place Internet is stuck.
YouTube declined to confirm theinformationsuperhighway's purchase of ads reported by the Trump campaign, but found that buying the YouTube imprint is “common” in elections.
"In the past, campaigns, PACs, and other political groups ran different types of ads before election day," the spokesman said. "All advertisers follow the same process and can purchase the masthead if their ads meet our guidelines."