Twitter said Tuesday that it is bringing Fleets, its version of Stories that allows users to post short-lived content on its social network, to India. The company is still testing the feature that is also available to users in Brazil and Italy.
Fleets are not private stories, but this way users can share things on Twitter that are less accessible to the world. As my colleague Sarah Perez recently described, anyone can visit someone's public Twitter profile and tap to view their fleets, which are like stories on other platforms at the top of the screen. However, Fleet is not distributed on the Twitter network, is not displayed in Search or Moments and cannot be embedded in a third-party website.
"We're testing a way for you to think out loud without the likes, retweets, or replies called fleets! Best part? They disappear after 24 hours," Twitter India said in a tweet.
India, the second largest Internet market in the world, is an important overseas nation for several American technology companies. According to App Annie, a mobile insight company shared by an industry manager, Twitter had about 55 million active users in India in April. In comparison, Facebook has over 350 million active users per month in India, and Google reaches an equally large audience.
This is the first time in several years that Twitter has brought a feature to India in time – or is doing something remarkable in this Asian market, where its platform has been checked not to take rapid action to disseminate misinformation and abusive messages.
“India is important to Twitter as it is one of our largest and fastest growing audience markets worldwide. We are excited to bring the fleet experiment to India and make it one of the first three countries in the world to learn about this new product, ”said Manish Maheshwari, CEO of Twitter India, in a statement.
"From the test in India, we learn how adding a new mode of conversation changes the way Indians engage on Twitter. It will also be interesting to see if it adds to the variety of uses by allowing people to use theirs Sharing thoughts in a way that is easy and carefree, ”he added.
Twitter may be the last great social platform to explore stories, a feature designed by Snapchat. The stories format has since been replicated by Instagram, Facebook, WhatsApp and YouTube. Spotify recently announced that it is testing a stories-like feature and is even trying Skype, Match, and Bumble.