According to CNBC, there are two applicants that are competing with Uber for the purchase of the US grocery company Grubhub: Just Eat Takeaway (the union of Just Eat and Takeaway) and Delivery Hero.
Both are European companies that may be looking for an important entry into the US market. Just Eat Takeaway is based in the UK and Holland, while Delivery Hero is based in Germany. They are both heavily funded, with Just Eat Takeaway collecting around $ 1 billion (a sum of both companies that make up the affiliate) and delivery hero with billions of historical capital from a range of, according to crunchbase data Sources .
It wasn't clear on Friday afternoon what price to pay, but public market investors are optimistic about what companies can pay. Grubhub shares shot higher in the news that other applicants were in the mix; The shares are currently trading around 7% on that day.
A bidder war could help Grubhub get a higher price for itself. According to various reports, Uber and Grubhub struggle to find the right price for the smaller company's assets. Over Eats is a domestic competitor to Grubhub, which makes the collaboration attractive to the larger company from a competitive perspective. If Uber can eliminate one of its main competitors while at the same time absorbing its market share, the company best known for its hail business could potentially get more money out of the food supply, reducing its regular losses from activity.
It is not clear how many more restaurants can possibly leave food aggregators and delivery players.
Today, however, it is clear that the struggle for ownership of the US food delivery market is far from over. If one of the European players started digging, this could lead to a new, multi-layered struggle to bring food to consumers from where it is produced. Uber eats against Grubhub and its new owner against Postmates against DoorDash: That would be an expensive dust cloud.
Indeed, it is so expensive that Uber may be coughing more than he wanted so that the asset doesn't have to fight a newly stimulated pit lift operated by his new European parent company in cash.