Vivo, one of the largest smartphone brands in the world, is expanding its activities in Europe. The company will now sell phones and accessories in six new markets: the UK, France, Germany, Italy, Poland and Spain.
Vivo kicks off with the X51 5G flagship, an essentially rebranded version of the X50 that hit the market earlier this year. The main feature is a gimbal-style camera system that supposedly offers significantly improved image stabilization.
Other features of the X51 include ultrawide, 2x and 5x telephoto cameras, a Snapdragon 765 processor, a 90.5-inch-6.56-inch 1080p OLED screen, 256 GB of storage, a 4,315 -mAh battery and 33 W fast charge. It costs £ 749 ($ 972) in the UK and will go on sale on October 29th.
The company will also sell the Y70, Y20 and Y11, cheaper phones that focus on long battery life, as well as wireless earbuds and neck buds.
Vivo is often ranked as one of the top five smartphone suppliers in the world and has a large market share in regions such as China, India and Southeast Asia. However, IDC's latest data has been overtaken by Oppo, with whom it shares the same owner: BBK Electronics, the large Chinese conglomeration that also owns OnePlus and Realme.
Vivo is known for experimental hardware features that are often shown in conceptual form prior to shipping commercial products. In-display fingerprint sensors and pop-up selfie cameras are examples of the common features that Vivo pioneered today.