Other contributions from this contributor
- Venture investment in older technology
Voodoo Games is one of the most interesting startups still alive today. In mid-2018, it had 150 million MAUs and raised $ 200 million from Goldman Sachs, but I've never heard of anyone mention the company. This may be normal for an obscure SaaS game for companies, but Voodoo is thoroughly consumer-oriented.
Aside from quantitative success, Voodoo turns a lot of conventional thinking about product design and games upside down. If possible, how can similar strategies be applied to other products?
But first some background information: What are voodoo games?
Voodoo can best be described as a product conglomerate. Check out the App Store page. It has dozens of generic looking apps. The basic game book is:
- Quickly create a single-purpose game of relatively low quality.
- Make sure a mechanic is really fun. It doesn't matter if users migrate 20 minutes after downloading.