Blurb from the author: From my years at university I know the basics of video editing with software like iMovie and Final Cut Pro. Watching some of my more experienced friends who edit a video so effortlessly has often made me curious, but some controls are just too complicated to record.
But then Designs.ai came and promised everyone a better way to produce and edit shorter videos without additional confusion.
Through the Videomaker tool, Designs.ai uses artificial intelligence (AI) to enable users to create bite-size videos in less time.
Note that I mentioned shorter bite-size videos. So if you are looking for an alternative for Final Cut / Adobe, you will not find it here.
Still, I wanted to try it out. After all, you will never find out
if you need to make a short video on site.
However, I also wanted to consider the opinion of someone who is more familiar with video editing and to consider whether Designs.ai is a sustainable option for future videos or not.
One day I managed to corner Joyce, Vulcan Post's in-house video producer, and we had to test the video maker.
Most of all, we had to figure out how to do this thing. Obviously the process was fairly simple.
The first step in entering your script / photo credit: Designs.ai
As you can see in the image above, there are a total of 4 steps to preview the video. They should enter the text, the industry, the mood, the voice and finally see the first draft.
Once you have entered the desired text, you will be asked to select the color in which you want your text to appear and the field in which you want it to appear.
After entering the industry you work in, you will be given some options for the "mood" of the video you choose.
You have some good choices, but you can't preview the music before you select it / Image Credit: Designs.ai
Then it's up to you to choose the type of voice you want to use for a narrative.
Designs.ai actually places a small speaker icon next to the category field, which I assume is a preview of a section of what it sounds like. Unfortunately, that doesn't work for me when I click on it.
After this is done and dusted off, the screen will render for about 2 minutes.
Designs.ai will then take you to the preview dashboard. This is the last step that you can use to optimize and adjust your clip as you wish.
The video is shuffled based on all of the elements you previously selected.
The dashboard at the end of all steps / Photo credits: Designs.ai
Designs.ai selects stock footage based on the script you feed (so if your script mentions recycling, it retrieves stock videos related to recycling), adjusts music based on the mood you choose, and packs everything with your intended narrative.
In order to
Although I was all for AI to make my life so much easier, Joyce had another one
In some cases, Joyce has worked with Adobe After Effects on videos that are quite similar. An example of the work she has produced can be found below.
On the other hand, we managed to achieve this with Designs.ai.
Not our best job, but hey, we had fun learning the controls
Granted, it looked more like a disjointed comedy than a serious video about recycling, but keep in mind that this was our first try with minimal editing.
Seriously, Joyce noticed that there were a few things that felt a little uncomfortable. For starters, Designs.ai is being marketed as a platform intended for beginners.
However, when using the end dashboard, there were certain ways in which this concept was not displayed.
She was right, because if she hadn't been with me, I wouldn't have immediately known what a Ken Burns effect means in a video or what an anchor point is.
Dictionary time: The Ken Burns effect is a kind of pan and zoom effect used in video production from still images, and an anchor point is basically the point from which the object is animated.
In your opinion, all of this could have been optimized with a short 30-second tutorial
about what is what or maybe even small sections of information on the side of each label
to tell newbies what to look for.
But there is a good side to this. Joyce needs about a full working day (6 hours give or take) to post-produce her bite-size original videos.
When using Designs.ai, however, this entire process takes about 15 to 20 minutes. Their website states that this process should only take about 2 minutes – but I believe that this is the case in a situation where you don't need to make any changes.
Realistically speaking, it would take much longer to arrange the font and optimize other elements.
Joyce also launched a similar AI video editing platform called Lumen5, which allows users to choose different types of videos. This was (at least not yet) an option for Designs.ai.
Since their video maker is a relatively new feature, both Joyce and I tried not to be too hard on it, but we agreed that there was a lot that could be improved.
Although they are still fairly new to the market, they have already managed to provide us with a good selection of 5.5 million stock videos and around 150 million images from sources such as Getty and 123RF.
Designs.ai prices start at $ 33 (RM 143.87) and can range up to $ 400 (RM 1,743) depending on the number of projects you want to generate.
Designs.ai's video maker was designed to enable creatives to reduce the time, effort and resources involved in tirelessly creating high-quality content – and I think they managed to achieve part of it.
The downside is that if you rely on the power of AI to get the job done, you won't become a connoisseur of personalized details, but it works if you're looking for something quick.
Bottom line: I found that although certain explanations were missing, I liked to use the user interface. It was simple, clean, and a good alternative if you had to throw something together quickly.
- More information about Designs.ai can be found here.