Dubai will illuminate the facade of the tallest building in the world, pixel by pixel, to represent every donation made to relieve coronavirus-stricken communities in the United Arab Emirates.
The 828-meter Burj Khalifa will be transformed into the "tallest donation box in the world" as part of a campaign to provide low-income people with 10 million meals.
The appeal comes during the Muslim month of fasting Ramadan, a time of self-reflection, prayer and charity for the faithful.
For each 10 dirham donation ($ 2.7), one of the building's 1.2 million LED lights is lit, each representing a meal.
On Sunday, less than 24 hours after the call started, a live count on the website showed that more than 176,000 meals had been donated.
The skyscraper regularly shows solidarity with crisis-ridden countries – for Australia, when bush fires devastated parts of the country, and for China and Italy, when the respiratory disease COVID-19 hit them hard.
"Displaying donations as lights shining on the Burj Khalifa reflects the hope that small, friendly actions will bring less fortunate communities as the country continues to fight the pandemic," Dubai's media office said in a statement.
"They will see the impact of their contributions on the facade of the tallest building in the world."
Last week, the UAE relaxed the restrictions on restrictions put in place to curb the spread of the disease.
Dubai, one of the seven sheikhs in the United Arab Emirates, had a total curfew.
The emirate is heavily dependent on trade, retail, tourism and real estate, and the restrictions have hit companies hard. It is also home to millions of foreign workers, some of whom were unemployed or unpaid when the economy collapsed.
The UAE has reported more than 14,000 infections, including 126 deaths.
It has the second highest number of confirmed COVID-19 cases in the Gulf after Saudi Arabia, where over 25,000 infections and 176 deaths have been recorded.
(This story was not edited by NDTV staff and is generated automatically from a syndicated feed.)