The ride hail service of the transport company ComfortDelGro in Singapore can now be booked via the Lazada app. The new booking service is next to Lazada's trademarks like LazMall, RedMart and LazLive.
Screenshot of Lazada
The e-commerce giant routinely had various partnerships with ComfortDelGro. For example, users who booked ComfortDelGro taxis via the Lazada app last August and November were offered a S $ 5 discount.
During the COVID-19 outbreak last year, ComfortDelGro taxi drivers helped deliver RedMart groceries as the demand for delivery services increased in Singapore.
In January of this year, ComfortDelGro added 25 private rental cars to its fleet.
With the introduction of a new app offering last month, it also made its first foray into the lifestyle scene. The Zig allows users to book a taxi, plan their trip, reserve restaurants or hotels, place click-to-collect orders in grocery and beverage stores, find deals, and buy tickets to attractions and entertainment.
Could Lazada be the next super app?
Image credit: Lazada
Lazada seems ready to be the new Southeast Asian super app.
A super app is a platform developed by a company that offers various services under one roof. For example, hail giant Grab has developed a range of services for the area's daily needs, from groceries to food delivery to payments and financial services.
Lazada was founded in 2012 and served over 80 million active buyers per year on its platform between August 2019 and July 2020. It is also one of the 10 unicorn startups in the region, valued at over $ 1 billion.
Alibaba-backed Lazada acquired Singapore-based RedMart in 2016, which resulted in the online grocer's migration to the Lazada platform. Last year, the offer for users in Singapore and the Philippines was expanded to include a flight booking function and a credit card was introduced at Citi.
It currently operates in six countries in the region – Indonesia, Malaysia, Singapore, Thailand, Vietnam and the Philippines.
It has also found new opportunities due to the Covid-19 pandemic. LazMall, Lazada's virtual mall, brought in a wide variety of curated brands and helped retailers reach larger numbers of consumers.
The first mega online-to-offline shopping experience (O2O) for retailers was also launched this year. Referred to as Come Home To Lazada, it offers a complementary way for buyers to get involved on both platforms.
Like Shopee and Grab, it could likely start implementing its own e-payment systems, especially since it has already partnered with Citi. Working with ComfortDelGro, the company could also offer microinsurance packages for trips.
Lazada is growing steadily and appears to be venturing into the super-app space, particularly with the introduction of ComfortDelGro's ride-sharing services on its platform.
Selected image source: Asia / eco-business campaign