Enlarge /. A strange coincidence: YouTube TV and AT&T introduced price increases on the same day.
If you pay for a streaming alternative to live cable television in the U.S., your bills will likely rise thanks to a flood of announcements on Tuesday.
In first place is YouTube TV, which has announced a 30 percent price increase, the largest since its launch as a product in 2017, and is now valid for all customers. The news came at the end of a long announcement of various new channels that users cannot unsubscribe from, all of which come from the CBS / Viacom family of cable television networks.
Brand new customers can now expect $ 65 a month for the service, while existing customers will see a price jump from $ 50 to $ 65 on their July bill. Shortly after the new award was mentioned, YouTube TV Vice President Christian Oestlien directed users to this landing page to stop or cancel their service if they wanted to.
If this whole story seems familiar to you, don't imagine anything. In April 2019, Jon Brodkin of Ars Technica wrote an article entitled "YouTube TV Adds Channels and Increases the Price – You Can't Reject Both Changes." With this move, the service increased its monthly price from $ 40 to $ 50 (25 percent) and added nine channels. Today's $ 15 jump adds the following eight networks: BET, CMT, Comedy Central, MTV, Nickelodeon, Paramount Network, TV Land, and VH1.
Higher prices for the AT&T family
The other family of streaming and TV services that are seeing a price increase today comes from AT&T, whose AT&T TV (a streaming product with tariffs and plans that resemble standard cable contracts) and DirecTV (a standard -Satellite TV product) each can be seen jumping their new customer prices.
Without a formal announcement from AT&T about these tariff changes, we referred to TV Answer Man's guide, which suggests a $ 10 monthly cost increase for each service level for the above services. However, existing customer prices don't seem to be affected yet, and we haven't seen any price increases on AT&T TV Now (a streaming-only product formerly known as DirectTV Now).
And if you get confused by this multitude of product lines, keep in mind that it also confuses the AT&T executives. Perhaps that is why the company has gone to the trouble of killing a fourth pillar of the pay TV service, AT&T WatchNow, which as of Tuesday informs users that it is "no longer available for new signups or to re-subscribe". Existing subscribers to compatible AT&T Unlimited plans can still access the service, but its earlier availability as a $ 15 a la carte add-on that provides live cable television programming has been in favor of HBO Max, $ 15 -Dollars per month, video-on-demand service.
These price spikes occur less than three months after AT&T announced a massive 890,000 subscriber decline in premium TV services.